Dear Fellow Rodeway® Franchisees:
The theme for Choice Hotels 62nd Annual Convention is MOMENTUM, and rightly so. As you are hopefully seeing in your area, the hospitality industry is doing well. Lower unemployment and low gas prices mean that people are traveling and that means business for the Rodeway brand. While some parts of the country haven’t seen as significant an improvement as others, especially those that rely on gas, coal or oil, the majority of properties across the U.S are doing well.
I’ve heard from a number of industry consultants that the positive curve in the lodging cycle that has been rising for the past two years is expected to last three to five years. All franchisors expect 2016 to be an ADR-driven year and anticipate a stabilization in occupancy, compared to 2015, but ADR will drive up the revenue. And while this is good news now, we all know that what goes up, must come down and so will this ride. My father always told me to hope for the best, but prepare for the worst and that is why I say to you…..CAPITALIZE ON THE MOMENTUM.
TAKE ADVANTAGE OF TODAY’S MOMENTUM
2016 is the year to drive rate at your hotel. We’re hearing it from the industry experts and we’re hearing it from Choice. I encourage you to make the most of your relationship with Choice Hotels and embrace the new technologies and training available to help you increase your rates and ultimately your revenue. With the Choice Convention right around the corner, you have many opportunities to capitalize on this MOMENTUM. Here are a few that all Rodeway owners and operators should focus on:
Rates Center – attend one of the many sessions and hands-on demonstrations to help you learn how to use this new tool. Rates Center will be installed in all Rodeway hotels by the end of July, so now is the time to get ready, so you can use the tool to maximize your rate as soon as it is available to you.
Co-op Marketing – learn more about this important opportunity to promote your hotel in key feeder and local markets. The ROI for most hotels speaks for itself, so be sure to check out both the education sessions and visit the team in the Marketplace at Convention.
Rodeway Events – there are two important Rodeway meetings at the Choice Hotels Annual Convention that you don’t want to miss:
Thursday, May 12
12:30 – 2 p.m. Rodeway Inn® Brand Session: Growing Together (South Seas Medium)
2 – 3 p.m. Rodeway Owners Association Annual Meeting and Elections (Jasmine A/B)
Everyone in attendance at the Rodeway Owners Association Annual Meeting will be entered into a drawing to win an Apple or Android-based watch. And check your mail for a special postcard that will double your chances to win*!
I look forward to seeing you all in Las Vegas, where we will experience the MOMENTUM of the Rodeway brand together.
*All attendees will be entered into a drawing for a chance to win an Apple or Android-based Watch. Attendees who bring the postcard mailed to the hotel prior to Convention will receive a second entry into the prize drawing. Must be present and stay until end of meeting to win.