About The Rodeway Owners Association
Our mission is to provide regular input and feedback on the various operations and marketing programs employed by Choice Hotels International on behalf of Rodeway Inn franchisees.
We are led by our Chairman, Vice Chairman and five Regional Directors, each representing a sector of the country. The ROA Board serves as your voice to Choice Hotels and communicates the franchisee’s perspective to Choice leadership.
All Rodeway Inn® brand hotels in good standing with their licensee agreement are members of the Rodeway Owners Association.
What We Do
Our purpose is to represent franchise owners and provide recommendations and feedback to Choice Hotels regarding marketing initiatives, owner concerns and the management of the Rodeway marketing fund.
In addition to informational resources and news updates, we host regional meetings, town halls and training opportunities designed to support your success as a Rodeway owner. We encourage you to become an active member of the association, attend our meetings and most importantly, make the most of your relationship with the Rodeway brand.
We want to hear from you! If you have any questions, concerns or want to learn more about the ROA, please contact your Regional Director.
About Rodeway Inn®
In 1962, Michael Robinson and his son-in-law, Joe Simmons, founded the Rodeway Inn chain in Phoenix, Arizona. The chain was originally named Rodeway Inns of America. Robinson had been in the motel business since 1951 and had previously assisted in founding the Phoenix-based Ramada Inns in 1954.
Early Rodeway Inns typically featured colonial-style architecture somewhat similar to Ramada Inns of that era, but on a smaller scale.The hotels of the long-defunct Hiway House chain, also with Phoenix roots, had colonial architecture similar in style to the Rodeway Inns.
Rodeway was acquired by the Vantage Company of Dallas, Texas in 1971. The idea of the chain was to offer independent operators the advantages of big-chain identity, similar to the America’s Best Value Inn chain today (also by Vantage). The company originally owned and operated its inns, but focused only on franchising after 1976.
The brand was purchased by Ladbrokes in 1985 and was sold to Ramada in 1987. Rodeway Inn then became a part of the Choice Hotels franchise system in 1990, along with two other budget hotel brands, Friendship Inn and Econo Lodge. When this happened, the Friendship Inn chain was absorbed into the Rodeway Inn and Econo Lodge brands.
Today, the Rodeway Inn brand includes 450 hotels across the United States.
Connect With Us
Sign up to receive our quarterly newsletter and receive news, important updates, event information and more!
