What is Co-op Marketing?


What is the Choice Co-op Marketing Program?

Each year Choice Hotels invests a portion of marketing funds, which are combined with funds from Co-op participating hotels to increase revenue and brand awareness at the regional, state and local level through targeted marketing campaigns. These campaigns use online digital marketing channels to gain the greatest return and provide trackability to the program.

Does the Program Come With a Guarantee?

Yes. All revenue attributed to the Co-op marketing program is tracked and reported on ChoiceCentral. If you don’t receive revenue equal to or above your enrollment fee, you will receive a full refund, or the next year is FREE (either option).

Join Your Fellow Franchisees

Currently, over 4,200 Choice brand hotels across the U.S. participate in the Co-op Marketing program, including more than 43 percent of Rodeway Inn properties.

Why Should You Join the Co-op Marketing Program?

  • Overall Co-op return on digital marketing is now averaging $12.32 for every $1 of spend
  • Low cost membership fees mean a maximum return on investment for your marketing dollars
  • Your marketing dollars are dedicated to benefiting your brand and specific market
  • Revenue coming to your hotel from Co-op Marketing campaigns can be tracked monthly on ChoiceCentral.com
  • Co-op member hotels can access customized brand specific templates for NO COST via SmartMarketing that can be printed through Choice approved vendors or your local printer (cost of printing is paid by the hotel)
  • The program offers a money back guarantee

How Do I Track My Results?

Co-op members can view reservations and gross revenue associated with their investment each month on ChoiceCentral.com> > QuickLinks> Property Info Manager>Reports> Co-op Online Banner Report.

How Much Does It Cost?

Co-op Annual Fees are $1 per room, per month.

Ready to Sign Up?

Complete the enrollment form on ChoiceCentral.com or contact your Area Director.